Blog posts for entrepreneurs from an entrepreneur.
Keys to a Successful Facebook Ad
Over the last few weeks, we've been blogging about Facebook Ads. Each day, the average Facebook user spends 35 minutes on the platform. So how can the average mom and pop shop leverage this? While posting regularly is crucial, utilizing Facebook ads can also get more...
What Your Resume Should Include (and What it Shouldn’t)
Over the past few weeks, we've been working with some clients to spice up their resumes. That got us thinking. When an employer looks at resumes, what causes one go into the yes pile, while others go into the no? In order to answer this question, we did a little...
How to Create a Facebook Ad
Last week, we talked about Why Facebook Ads are Worth Your Time. Now that we know the why, we need to chat about the how (how do we actually run an ad), what (what should we write, what graphics should we use) and when (when should we run the ad). This week, we will...
Why Facebook Ads are Worth Your Time
With over 2 billion users, Facebook is a cornerstone of communication. However, many mom and pop shops, especially in rural communities, refuse to embrace this new style of communicating. While leveraging this form of advertising can be a bit daunting, taking the time...
Empower Rural Iowa
Last August, I was appointed to the Governor's Empower Rural Iowa Initiative Connecting Rural Iowa Task Force (that's a mouthful!). The purpose of the task for is simple; to ensure that ALL Iowans have access to fast, reliable internet. It's no easy feat, especially...
How, What and Why of Headings for SEO
Over the last few weeks, we've been discussing some simple steps we can take to increase your website's rankings when it comes to search engines. This is called SEO. Another simple way to get your site to the top of the list is to properly utilize headings. What are...