Last week, we talked about Why Facebook Ads are Worth Your Time. Now that we know the why, we need to chat about the how (how do we actually run an ad), what (what should we write, what graphics should we use) and when (when should we run the ad).
This week, we will address the how. How do we actually run an ad? Although this may seem like a no brainer, running an actual ad (as opposed to just boosting a post) can be a bit intimidating. No worries. We’re here to break it down for you.
Step 1: Go to https://www.facebook.com/business/
Step 2: Select the Create an Ad button on the top right corner.
Step 3: Choose your Objective. If you aren’t sure what to choose, you can hover over each option and an explanation will be given. If you are looking for a further explanation, or need help choosing an objective, contact us!
Step 4: Decide whether you want to run ad or more than one. You can find this option under the objectives. In the past we’ve done one, two and three ads. Running more than one ad allowed us to learn what works best. Our ads had different images. However, you can use the same image, but test different wording, including a different call to action. For simplicity sake in this post, we will choose one ad. You will want to leave A/B testing and Budget Optimization as is, give your campaign a name and select continue.
Step 5: Depending on what you chose for your objective, this step may look a bit different, but the basics are the same. You will want to give your ad set a name, choose where you want your traffic to go (if applicable), etc.
Step 6: Choose your Audience. This is the same, no matter what objective you chose. Facebook allows you to become very targeted with your audience. They even give you a handy dandy meter so that you know if your audience is too broad or too narrow. Your target audience will depend on your goals, but we love that we have control over who sees our ad and who doesn’t.
Steps 7 & 8: Choose placements and budget. We recommend editing your placements and deselecting right hand column and marketplace (unless applicable). Finally, choose your budget and select continue.
Step 9: This is where you actually create your ad. Enter your content, upload your graphic and select confirm.
This is a very simplified step by step guide, but a great place to start. For as little as $20, you can create an ad that is seen by thousands of people. Creating Facebook ads that convert is a marathon, not a sprint, but well worth learning. Each time you run an ad, you are able to see how it performs and then make adjustments for future ads. As always, if you get stuck, we’re here to help!