It’s an age old problem (well, it’s actually a 13 year old problem). Your company or organization wants to leverage social media for advertising. It is the new town square, which means instead of your product selling via word of mouth, it sells via shares and retweets. So, you post… but your post gets lost in the long screen of tweets, posts and Instagram photos. There is a simple solution to help your posts stand out. It’s free (or practically free) and easy. The solution? Use images in your social media marketing campaigns. According to Buzzsumo, Facebook posts with images are 2.3 times more likely to have engagement than posts that do not use images. Engagement is defined as likes, shares and comments. 2.3 times more engagement just by adding an image to your post!
Facebook posts with images are 2.3 times more likely to be liked, shared, and commented on.
On Nash Street, we typically use Adobe Photoshop or Adobe Illustrator to add text to images. However, although we love Adobe, it can be pricey and have a bit of a learning curve for the average small business owner. Canva, on the other hand, is free, easy to use and has a plethora of backgrounds, texts, and images already loaded. Templates are already created based on your desired outcome. For instance, if you are looking for a social media post versus a Facebook background, you simply select social media post. No entering dimensions or resizing. One click and you are set go.
With Canva, you can go the completely free route, pay for some images or upload your own from some of the free stock photo sites we introduced to you a few weeks ago.
Check out Canva at www.canva.com. As always, if you are stuck, need ideas or just don’t have the time or patience to create your own social media posts, contact us to find out how we can help!
Next week, we will show you how to schedule and post your social media images to multiple networks at once.
A few of our fav’s created with Canva